How Can Small Brands Compete on Social Media?
Stuck in the shadow of the big brands? Learn these effective ways in which small businesses can take on the big guns. From local advantages to unique marketing tactics, discover how to carve your niche and drive success. Empower Your Small Business in a Big-Brand World!
What Helps Small Brands Succeed on Social Media?
Here’s how you can compete effectively.
Highlight What Makes You Unique
Every small business has something special. Maybe that is through the personal service, the product or offerings, or the strong connections it holds with a local area. Hammer home those things that set you apart. Share stories, customer reviews, and behind-the-scenes moments that let people see what it is that makes your business so special.
Connect with Your Audience
Small brands have the opportunity to connect with the audience in a way no big business can. Respond to comments, messages, and reviews to build that personal touch. It’s this type of interaction that lets your audience feel important; they will eventually be your loyal customers who spread the word about your brand.
Use Targeted Ads
You don’t need a mammoth budget to make an impact using social media advertising. You can start using Facebook and Instagram, which provide ways to target specific groups of people with interests, location, etc. This way, the ad reaches people who are most likely to be interested in what you offer.
Be Consistent and Real
Post regularly and maintain a consistent brand voice. The key to making posts real is ensuring the audience has a better level of trust built into the brand. Share content that reflects your brand’s values and personality. People like honesty and will follow and like a brand that they feel is genuine.
Work with Influencers
Involve lesser-known influencers who are a perfect match for your brand. Therefore, you’ll access a fresh audience without inspiring so much on one specific influencer. These will be dependable influencers with many followers that believe in the influencer itself and it will even ease your company’s detection of the shift.
Bringing things back into broader focus, with these basic tactics employed to great effect, the small brand seeking to make an impact on social media really does have the opportunity to go toe-to-toe with larger corporations. That is all it takes: showing what is unique about you, engaging your audience, and effectively using the tools at your disposal.